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Child pop star teams up with minister to warn children of road safety dangers

"Be Safe, Be Seen" on the roads during the dark winter evenings.

Last year, over 2000 children were killed or seriously injured in the darker months of 2001. In total, 219 children were killed on our roads and over 38,000 were injured in 2001. Almost 5,500 of those killed and injured were child cyclists

 

Last year, over 2000 children were killed or seriously injured in the darker months of 2001. In total, 219 children were killed on our roads and over 38,000 were injured in 2001. Almost 5,500 of those killed and injured were child cyclists.

 

The 'Be Safe, Be Seen' campaign forms part of the Government's £13m Think! Campaign. To coincide with the clocks going back on 26 October, adverts featuring the road safety hedgehog characters singing an adapted version of 'Stayin' Alive', will be back on air to raise awareness of visibility.

 

The Minister and the nine-year old popstar recreated a piece of music history by crossing Abbey Road zebra crossing kitted out in fluorescent and reflective gear and reminding children to be highly visible at all times when using the roads.

 

Road Safety Minister David Jamieson said:

 

"At this time of year it's vital for parents and children alike to start thinking about safety and visibility. Although the number of child pedestrians and cyclists killed or injured on our roads has fallen since last year, every child killed or injured is one too many. With this new campaign, and the support of stars such as Declan, we are aiming to build on the good work that has already been done in increasing road awareness amongst children."

 

Singer Declan Galbraith added:

 

"As the clocks go back and the nights get darker, it's easy to forget that car drivers find it much harder to see you when you're out and about. My mum was knocked down by a car in the dark when she was young, and my gran is a lollipop lady, so they've always made sure I wear brightly coloured clothes in the day and reflective clothes at night. No matter what age you are, being safe on the roads is really important - so make sure that you 'think' before going near roads at all times."

 

Parents wanting to make sure their children are safe on the roads during the darker months should remember the following tips:

 

* Make sure that your child can be easily seen, especially at night, on dark days and in bad weather.

* Explain to your child why they should always wear something bright.

* Bright or fluorescent clothes show up best by day, especially in dull or misty weather.

* By night, reflective material is best and shows up in car headlights. Remember, fluorescent clothing doesn't work after dark.

* In 2001, almost 5,500 child cyclists were killed or injured on the roads. It is an offence to cycle at night without a white front light, a red back light and a red reflector at the back, so make sure that your child's bike is properly equipped and working.

 

Last year, nearly 5,000 children were killed or seriously injured on our roads. The Government has set a target for a 50 per cent reduction in the number of children killed or seriously injured on the roads by 2010 compared to the 1994-1998 average. In 2001 the number of children killed or seriously injured fell by 27 per cent.

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