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Study shows 1 in 3 parents don’t cook their children vegetables

1 in 3 parents don’t cook their children vegetables

The research, commissioned by www.MyVoucherCodes.co.uk revealed that 1 in 3, 32%, of the parents admitted that they don’t cook their children vegetables for dinner, and only 18% put fruit in their child’s packed lunch.

A study has shown that 24% of parents cook their children frozen processed food for dinner at least  twice a week.

Due to an increase in searches for money off ‘healthy food’ the UK’s leading discount website asked 1,364 parents across the UK if they give their children the recommended 5 fruit and vegetables a day.

The research, commissioned by www.MyVoucherCodes.co.uk revealed that 1 in 3, 32%, of the parents asked admitted that they don’t cook their children vegetables for dinner, and only 18% put fruit in their child’s packed lunch.

21% of the respondents admitted to giving their children more packets of crisps per week than pieces of fruit. A further 14% gave their children a chocolate bar in their packed lunch every day.

Almost 1 in 10, 8%, of the respondents claim to not provide their children with 5 fruit and vegetables daily due to the ‘cost,’ whilst  14% believe it ‘isn’t essential’ for their children to have ‘5-a-day’.

Of those who do not give their children 5 portions of fruit and vegetables daily, the majority, 54%, claim it is because their children ‘refuse’ to eat them.

When asked ‘how often do your children have frozen processed oven food for dinner?’ almost a quarter, 24% of parents said ‘at least twice a week’ while 4% admitted to giving their children frozen processed food ‘every day’.  

Of the parents who cook processed food for their children more than once a week, 59% said it is ‘easier than fresh food’.

The results show that mums are more likely to encourage their children to eat healthily than dads, with 62% of mums saying they ‘encourage their children daily’ to eat healthier foods, compared to just 41% of dads.

Andy Cole, parenting expert at MyVoucherCodes.co.uk, commented on the findings;

“I can understand that convincing children to eat healthy food such as fruit and vegetables can be difficult, especially as “quick fix” sugary food is so accessible and affordable.  However, with childhood obesity becoming a growing problem in the UK, it is our responsibility as parents to provide our children with healthy food.”

He continues,

“If paying for fruit and vegetables is a bit difficult, sites such as MyVoucherCodes.co.uk offer great discounts and deals, allowing parents to buy fresh produce at a reduced cost. If sweet fruits such as bananas and strawberries were given to children as a reward or treat, this may encourage them to eat them more often and even prefer them to sweets and chocolates.”

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